Percorrer por autor "Vila Nova, Edgar"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- Internal marketing, satisfaction, and motivation: an application in a context of Portuguese polytechnic higher educationPublication . Vila Nova, Edgar; Correia, Ricardo Jorge; Campos, SusanaThe main objective of this research is to examine the relationships among Internal Marketing (IM), students’ satisfaction, and students’ motivation within a specific case study at the High School of Communication, Administration, and Tourism of the Polytechnic Institute of Bragança (ESACT-IPB). A quantitative methodology was used by applying a questionnaire to the students of EsACT-IPB. A total of 171 valid responses were obtained, and four multiple linear regression models were estimated using SPSS v26.0. The results showed that IM directly influences students´ satisfaction and motivation. Additionally, we found that students' satisfaction predicts students' motivation and partially mediates the relationship between IM and students' motivation.