Browsing by Author "Paipe, Gustavo"
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- Futebol profissional e padrões de consumo dos espectadores: estudo caso num clube da I Liga PortuguesaPublication . Carvalho, Maria José; Quintal, Gonçalo; Gonçalves, Celina; Paipe, GustavoO desporto enquanto atividade social assume na atualidade uma inegável importância educativa, cultural e económica em Portugal, assim como em qualquer país dos diversos continentes, ainda que com dimensões e matizes próprias à realidade em que se circunscreve.
- Member's retention in fitness: contribution of the quality of services, expectations, satisfaction in life and in the clubPublication . Gonçalves, Celina; Sousa, Marisa; Paipe, Gustavo; Carvalho, Maria JoséMembers retention is essential for financial viability of fitness organizations. Thus, these organizations focus on service quality to keep their members satisfied (Lee, Kim, Ko, & Sagas, 2011) and to maintain or exceed their expectations (Robinson, 2006; Pedragosa, & Correia, 2009). Therefore, gyms and health clubs expect that satisfied members repurchase and spend extra money in their fitness services (Ferrand, Robinson, & Valette, 2010) increasing organization profitability. In this study, it was intended to understand the contribution to the members’ retention intention in fitness organizations regarding: service quality; expectations; satisfaction in life; and satisfaction in the club.