Percorrer por autor "Kseniya, Astapenka"
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- International beer market: drivers and challenges of developmentPublication . Kseniya, Astapenka; Monte, Ana Paula; Petrushkevich, AlenaThe uncertain conditions in the beer market related with the tendency on downsizing of consumption of alcoholic beverages in favour to non alcoholic ones have invoked the need to determine competitive advantages of the brewery companies in the international market. At the same time, it is interesting to analyse competitiveness of Belarussian and Portuguese breweries in the international beer market taking into account different location, finance, government regulation, etc. The main purpose of this research is to study the situation in the International beer market in order to estimate the prospects of Belarussian and Portuguese beer companies’ development. Therefore, the objectives of the research are (i) to analyse international beer market, dynamics of sale volumes and prices, regulatory framework; (ii) to analyse Belarussian and Portuguese beer market and to determine its prospects; and (iii) to analyse competitiveness of Belarussian and Portuguese breweries in the international beer market. To achieve these objectives, it was applied techniques and methods to analyse the competitiveness of the market such as Porter’s analysis, SWOT and PEST analysis and others, using qualitative and quantitative analysis, secondary and primarily data (using sources from OECD databases, national institute of statistics and government statistics and others). According to the results of the analysis of all collected data, Portuguese beer market is bigger than Belarusian one in production, consumption and export volumes. Portuguese company UNICER is well-known company with higher level of competitiveness in comparison with Belarusian company «Krinitsa», however «Krinitsa» has opportunities to launch new products, enter new markets and increase their sales on existing ones.