Percorrer por autor "Costa, Paulo"
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- Enhancing classroom dynamics: exploring the synergy of social marketing, neuromarketing, and artificial intelligencePublication . Martins, Oliva M.D.; Coelho, Ana Sofia; Costa, Paulo; Coelho, Ana Sofia; Costa, pauloAs a part of a research project, this paper refers to the assessment of the degree of knowledge integrating Social Marketing, Neuromarketing and Artificial Intelligence for sustainable economic development activities in Portugal. In addition, aiming to promote good behaviors and understand better the influence of Artificial Intelligence such as AI, VR, AR, big data, etc., on communications, social marketing can also explore neurometrics, biometrics and psychometrics factors to help individuals on their decision-making process. Furthermore, segmentation is a marketing technique that can be used to influence the decision-making process, even promoting good behavior. Considering the assumption that good behavior is very important because it results in benefits not only the individual but also society and the environment, to promote these behaviors, social marketing must communicate through assertive messages. Using neuromarketing theoretical framework to support social marketing communications and understand better the decision-making process, this literature review presents a model which can help teachers as well as social marketeers to promote sports activities in higher education institutions.
- Nonlinear control of mecanum-wheeled robots applying h∞ controllerPublication . Chellal, Arezki Abderrahim; Braun, João A.; Lima, José; Gonçalves, José; Valente, António; Costa, PauloMecanum wheeled mobile robots have become relevant due to their excellent maneuverability, enabling omnidirectional motion in constrained environments as a requirement in industrial automation, logistics, and service robotics. This paper addresses a low-level controller based on the H-Infinity (H∞) control method for a four-wheel Mecanum mobile robot. The proposed controller ensures stability and performance despite model uncertainties and external disturbances. The dynamic model of the robot was developed and introduced in MATLAB to generate the controller. Further, the controller’s performance is validated and compared to a traditional PID controller using the SimTwo simulator, a realistic physics-based simulator with dynamics of rigid bodies incorporating non-linearities such as motor dynamics and friction effects. The preliminary simulation results show that the H∞ reached a time-independent Euclidean error of 0.0091 m, compared to 0.0154 m error for the PID in trajectory tracking. Demonstrating that the H∞ controller handles nonlinear dynamics and disturbances, ensuring precise trajectory tracking and improved system performance. This research validates the proposed approach for advanced control of Mecanum wheeled robots.
- Nonlinear control of mecanum-wheeled robots applying H∞controllerPublication . Chellal, Arezki Abderrahim; Braun, João A.; Lima, José; Gonçalves, José; Valente, Antonio; Costa, PauloMecanum wheeled mobile robots have become relevant due to their excellent maneuverability, enabling omnidirectional motion in constrained environments as a requirement in industrial automation, logistics, and service robotics. This paper addresses a low-level controller based on the H-Infinity (H-infinity) control method for a four-wheel Mecanum mobile robot. The proposed controller ensures stability and performance despite model uncertainties and external disturbances. The dynamic model of the robot was developed and introduced in MATLAB to generate the controller. Further, the controller's performance is validated and compared to a traditional PID controller using the SimTwo simulator, a realistic physics-based simulator with dynamics of rigid bodies incorporating non-linearities such as motor dynamics and friction effects. The preliminary simulation results show that the H-infinity reached a time-independent Euclidean error of 0.0091 m, compared to 0.0154 m error for the PID in trajectory tracking. Demonstrating that the H-infinity controller handles nonlinear dynamics and disturbances, ensuring precise trajectory tracking and improved system performance. This research validates the proposed approach for advanced control of Mecanum wheeled robots.