Browsing by Author "Correia, Ricardo Jorge"
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- Actividades de Marketing e Orientação para o mercado: efeitos ao nível económico-financeiro nas micro e PME dos distritos de Vila Real e BragançaPublication . Correia, Ricardo JorgeO grau de orientação para o mercado do meio empresarial tem suscitado um grande interesse, ao longo dos últimos anos, ocupando um lugar de destaque ao nível da formulação da estratégia de marketing. A constante mutação e desenvolvimento do ambiente económico tem acentuado o interesse na investigação empírica neste domínio nos mais variados contextos. Com o intuito de colaborar com a importância deste tema, o presente estudo apresenta uma investigação sobre o marketing, a intensidade competitiva, a turbulência de mercado e o grau de orientação para o mercado como alguns dos factores condicionantes da performance económico-financeira das micro e pequenas e médias empresas dos distritos de Vila Real e de Bragança. A primeira parte aborda de uma forma teórica os conceitos relacionados com esta temática e foi desenvolvida através de uma revisão bibliográfica onde se procuraram identificar e analisar as várias perspectivas existentes bem como as verificações empíricas mais relevantes. A segunda parte foi desenvolvida em função do trabalho empírico que resultou da recolha de dados primários através de entrevistas a administradores das empresas contactadas. Através da investigação foi possível caracterizar o tecido empresarial da região, identificar os tipos de acções de marketing desenvolvidos pelas empresas constantes da amostra, analisar o grau de orientação para o mercado revelado pelos decisores e avaliar o impacto da aplicação destes instrumentos no desempenho económico-financeiro das empresas. As conclusões mais relevantes desta investigação centram-se na verificação de que: o marketing é visto como um acessório que não tem merecido por parte das empresas uma atenção consubstanciada em acções efectivas que se possam considerar estratégicas; a intensidade competitiva e a turbulência de mercado influenciam a performance; o processo de geração de informação de mercado, tido como um dos preceitos de um comportamento orientado para o mercado, apresenta uma relação positiva com o desempenho económico-financeiro das empresas.
- Building competitive advantages and business success: the role of learning orientation, reward systems and entrepreneurial orientationPublication . Correia, Ricardo Jorge; Dias, José G.; Teixeira, Mário Sérgio; Campos, SusanaPurpose – The complexity of the firm’s external environment, with its constant changes, forces managers to develop novel strategies that can meet new strategic needs. The purpose of this study is to examine the role of reward systems (RSs) in strategic management, as well as their relationship to learning and entrepreneurial orientation (EO), commonly referred to as the driving force behind growth, competitive advantages (CAs) and improved performance. It also focuses on the study of the relationship between EO and business performance (BP), the introduction and testing of the possible antecedents of this relationship and potential mediating factors. Design/methodology/approach – A conceptual model was tested on a sample of 1,190 Portuguese firms using a structural equation model. Findings – It is shown for the first time that learning orientation (LO) is an antecedent of the RSs and, subsequently, of EO. Additionally, the CAs of differentiation and cost leadership play a mediating role in the relationship between EO and BP. Furthermore, RSs are also a driving force behind both CAs. Originality/value – This study makes several empirical and theoretical contributions, addressing the gap in the literature about the role of RSs in strategic management. It tests the relationship between LO and the firm’s performance by taking the mediating effects of RSs, EO and CAs into account. Additionally, we discuss LO as an antecedent strategic variable of human resources practices, in particular, RSs. Finally, we broaden the scope of our research by examining these issues in the context of Portuguese SMEs fromdifferent industries.
- Commitment to exporting as an antecedent of organizational skills and firm performancePublication . Gonçalves, Tânia; Teixeira, Mário Sérgio; Dias, José G.; Gouveia, Sofia; Correia, Ricardo JorgeThis study proposes the role of leader’s commitment to export activities as an antecedent of specific organizational skills. In particular, this research investigates whether the leaders’ commitment to exporting affects firm performance, through the mediating effect of entrepreneurial orientation, network competence, and dynamic capabilities of a firm, using survey data collected from 976 companies in Portugal. Results from the structural equation model show that leaders’ commitment to exporting, defined as a positive attitude towards the internationalization of their firms, acts as an antecedent of entrepreneurial orientation and network competence. Additionally, we conclude that the relation between this commitment and firm performance is mediated through entrepreneurial orientation, network competence, and dynamic capabilities. This study contributes to the understanding of the mediating effect of these specific organizational skills in the proposed relationship between leaders’ commitment to exporting and firm performance and provides a new insight into the important role of the entrepreneur or top manager.
- A conceptual research model proposal of digital marketing adoption and impact on low density tourism regionsPublication . Jorge, Filipa; Teixeira, Mário Sérgio; Correia, Ricardo Jorge; Gonçalves, Ramiro Manuel; Martins, José; Bessa, MaximinoNowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists’ satisfaction and loyalty. The main aim of this article is to demonstrate the theoretical support of a model about the impact of digital marketing tools technologies on low density tourism region. To achieve this purpose, a literature review will be used as a methodological basis. This study also intends to contribute to the scientific debate through the improvement of knowledge in digital marketing tools applied to tourism and for this industry stakeholders.
- Determinantes da performance empresarial associadas ao marketing em ambiente business-to-businessPublication . Sousa, Cátia Nadir; Correia, Ricardo JorgeO presente estudo tem como objetivo principal analisar a perceção dos gestores de empresas portuguesas relativamente à influência das capacidades de marketing e dos elementos do marketing relacional no seu nível de inovação e, consequentemente, na sua performance, em contexto business-to-business, nas regiões do Minho e de Trás- -os-Montes. Para tal, recorreu-se a uma metodologia quantitativa através da aplicação de um questionário a empresas com código de atividade económica (CAE) de índole industrial. Do universo total de 10 354 empresas, obteve-se uma amostra de 234 res- postas válidas (182 da região do Minho e 52 da região de Trás-os-Montes), a qual serviu de base à estimação de um modelo de equações estruturais, usando o software IBM Amos v26.0. Foram formuladas e testadas cinco hipóteses, devidamente fundamenta- das através de uma prévia revisão da literatura científica: i) as capacidades de marketing influenciam positivamente a inovação; ii) o marketing relacional influencia positivamen- te a inovação; iii) a inovação influencia positivamente a performance empresarial; iv) as capacidades de marketing influenciam positivamente a performance empresarial; v) o marketing relacional influencia positivamente a performance empresarial. Os resulta- dos confirmaram que as capacidades de marketing e o marketing relacional influenciam positivamente e de forma direta, quer a inovação, quer a performance empresarial. Por outro lado, não foi possível verificar qualquer relação entre a inovação e a performance empresarial, no contexto deste estudo. Verificou-se, desta forma, que a inovação não exerce efeito mediador na relação entre as capacidades de marketing e a performance e na relação entre o marketing relacional e a performance.
- Determinants of firm performance: a structural equation approachPublication . Correia, Ricardo Jorge; Dias, José G.; Teixeira, Mário SérgioThis research analyzes specific determinants of firm Performance taking the Resource Based View (RBV) theory to explaining how firms achieve sustained competitive advantages based on their VRIN (valuable, rare, inimitable and not replaceable) resources and capabilities (BARNEY, 1991). TEECE et al. (1997) introduced the concept of Dynamic Capabilities (DC) as an RBV extension. Our conceptual model defines these capabilities as the result of firm’s Learning, Market and Entrepreneurial Orientations, which mediate the development of Competitive Advantages (CA) and improving firm Performance.
- Determinants of firm performance: a structural equation approachPublication . Correia, Ricardo Jorge; Dias, José G.; Teixeira, Mário SérgioThis research analyzes specific determinants of firm Performance (FP) taking the Resource Based View (RBV) theory into account. Our conceptual model defines the Dynamic Capabilities (DC) as the result of firm’s Learning (LO), Market (MO) and Entrepreneurial Orientations (EO), which mediate the development of Competitive Advantages (CA) and improving firm Performance (FP). For the first time, the mediator role of DC between specific business orientations – MO, EO and LO – and the development of CA and FP is analyzed. The study supports the view that DC enhances CA (Differentiation and Cost Leadership) as well as enhances FP.
- Dynamic capabilities and competitive advantages as mediator variables between market orientation and business performancePublication . Correia, Ricardo Jorge; Dias, José G.; Teixeira, Mário SérgioPurpose – This paper aims to explore a new causal link between market orientation and business performance by introducing dynamic capabilities as a mediator of the relationship between market orientation and competitive advantages, which ultimately determine business performance. Design/methodology/approach – The mediating roles of dynamic capabilities and competitive advantages are tested with a sample of 1,190 Portuguese firms using a structural equation model. Findings – The results confirm the hypotheses regarding the mediating roles of the competitive advantages (differentiation and cost leadership) in the relationship between dynamic capabilities and business performance. Additionally, dynamic capabilities also mediate the relationship between market orientation and competitive advantages. Practical implications – This study shows that business performance depends on the capacity of firms to collect the best market information on customers and competitors, to disseminate this information throughout their internal structure and ultimately optimize its use to respond appropriately to market challenges and trends. These will provide firms with a set of capabilities and a competitive advantage. Originality/value – This study provides empirical evidence on the understanding of the relationship between market orientation and performance, through the mediating effects of both dynamic capabilities and competitive advantages.
- Dynamic capabilities: antecedents and implications for firms' performancePublication . Correia, Ricardo Jorge; Teixeira, Mário Sérgio; Dias, José G.Purpose – This paper aims to explore a new causal link between learning, market and entrepreneurial orientations and firms’ performance by introducing dynamic capabilities and competitive advantages as mediator variables. Design/methodology/approach – The mediating role of dynamic capabilities and competitive advantages is tested using a sample of 1,190 Portuguese firms, and structural equation models. Findings – It is shown that dynamic capabilities mediate the relationship between the three orientations– learning, market and entrepreneurial–and competitive advantages of differentiation and cost leadership, and both competitive advantages lead to firm’s performance. It is also shown that learning orientation is an antecedent of market orientation and entrepreneurial orientation. Practical implications – This research shows that firm’s performance depends on the capacity of firms to learn, innovate, be proactive, take risks and collect the best market data. Indeed, by optimizing the internal management and knowledge dissemination, firms will develop a set of capabilities and competitive advantages that lead to an appropriate response to market challenges. Originality/value – This study tests the relationship between strategic orientations and firm’s performance by taking the mediating effects of dynamic capabilities and competitive advantages into account. This research was conducted in Portugal.
- Eco-labelling food products as an integral part of the transition to a sustainable food systemPublication . Borges, Eduardo; Campos, Susana; Teixeira, Mário Sérgio; Lucas, Maria Raquel; Correia, Ricardo JorgePurpose | The eco-labelling of food products is an integral part of the transition to a sustainable food system, as it allows consumers to make informed, healthier and more sustainable choices. It reinforces the reputation of companies, showing that they are socially responsible and concerned about environmental issues. The aim of this study is to identify the determinants of the purchase of eco-labelled food products in the Portuguese context. Methodology/Approach | An online questionnaire was carried out among the Portuguese population over 18 years old. Data analysis techniques including descriptive analyses, parametric and non-parametric tests, linear correlation and regression analysis were applied. Expected Results | We expect to identify a positive correlation between consumers' attention to companies' Green Marketing communication and green purchasing behaviour, as well to obtain a positive correlation between the Communicated Socio-environmental Use (CSU) of the producer's declared commitment and green purchasing behaviour. These results are valuable for companies’ managers to develop and evaluate specific communication and marketing actions to the markets, taking into account current consumer preferences.
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