Percorrer por autor "Bastos, Adriana de Fatima Valente"
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- A proposal to understand the perception of trying insect-based foodPublication . Martins, Oliva M.D.; Bastos, Adriana de Fatima Valente; Coelho, Ana Sofia; Nutu, Oana; Simion, Violeta-Elena Violeta; Bucea-Manea-Țoniș, Rocsana; Beck, CeresThe perspective of the world population growth, with an estimate of more than nine billion people by 2050 (UN, 2022), associated with environmental concerns, gives a singular combination able to create many future problems about humans and animals’ food supply. Recognizing that the available protein sources influence negatively the surrounding environment, it is crucial to reflect on safety food alternatives for the future of humanity. A protein can be of animal or vegetable origin, but the animal proteins have more impact on the environment (Lucchese-Cheung et al., 2020). The perverse effects of animal production on the environment can drive us to assume that the supply of this protein will be insufficient to meet the future global demand, which will favor increasing the price of meat. In this sense, it is urgent to find sustainable and accessible alternatives for future food and feeding to replace or complement the current sources of animal protein. So, edible insects could be considered as a viable and sustainable solution. This research aims to explore variables, agents, and barriers that influence insect-based food experimentation, proposing a project based on three phases of research: qualitative, quantitative, and experimental (sensorial perception). Assuming that sequential qualitative-quantitative is an adequate methodology (Steckler at al., 1992), the project intends also to develop experimental (sensorial) research, using experiencing influencing factors, such as: state of matter (liquid such as smooth, yogurt, juice, ice cream etc.; or solid, such as cereal bar, sweets, cooking, flour etc.); temperature (ambient temperature, hot, cold, etc.); vision (quantity, distribution, color, appearance, etc.); smell (mild/intense, pleasant/unfriendly, etc.); touch (thick/low consistent, solid/liquid, etc.). Changing food behavior, however, is a complex task, which involves perception, individual and social beliefs, as well as cognitive aspects of influence on decision making. Regarding food preferences, social pressure plays an important role (Ferreira et al., 2011) linked to local food traditions and cultural practices (Cicatiello et al., 2020). Furthermore, social beliefs are a form of social pressure, while individual beliefs reinforce attitudes (Fishbein & Ajzen, 1975). Also, friends, colleagues, or family recommendations can influence intention regarding trying insect-based food. Familiarity with food (Alhujaili, Nocella & Macready, 2023) and preparation (House, 2016), as well as the methods and ingredients (Hartmann et al., 2015), are important factors of influence. Finally, individual, social, and environmental benefits and risks can influence individuals to try insect-based food (Lange & Nakamura, 2021). In this regard, to modify individual behavior, it is possible to identify structural barriers in the environment, as well as agents, variables (factors) and respective relationship of influence (model of interaction) that can be used by Social Marketing to educate consumers and teach them to try alternative foods
- Social marketing & electronic cigarettes: smoking is not cool!Publication . Bastos, Adriana de Fatima Valente; Martins, Oliva M.D.; Silva, Emanuelly T. F. da; Beck, CeresThe growing popularity of electronic cigarettes (e-cigarettes) among young adults has raised serious public health concerns worldwide. Paradoxically, in Brazil, where the sale, import and advertising of these devices has been prohibited since 2009, consumption continues to expand. Despite this ban, young Brazilians find e-cigarettes on the underground market and through easy online access. Considering the social and cultural drivers, the legal implications, and long-term public health consequences, this study explores the factors that influence the consumption of e-cigarettes and proposes social marketing interventions to educate people and so, reduce or eliminate the use. A qualitative, exploratory approach was adopted through semi-structured interviews with nine Brazilian male users aged 21 to 44, resident in urban regions, to understand motivations, frequency of use, health perceptions, and social influences. The content analysis revealed that social contexts - such as parties and peer influence - play a significant role in initiating and maintaining smoking habits. Along with the desire for belonging and group identity, emotional triggers such as stress and anxiety also contributed to habitual consumption. While users are aware of potential health risks, the lack of accessible and reliable information contributes to perceptions of safety and the normalization of use. Participants perceived e-cigarettes as more socially acceptable and less harmful than traditional cigarettes (due to flavored aromas and lack of lingering odors). Findings suggest that social marketing strategies can be an effective tool for changing behaviors and shaping public discourse, also contributing to challenge the glamorized image of vaping - normalized by the population. Campaigns must focus on demystifying the perceived harmlessness of e-cigarettes and promoting alternatives for stress management and social belonging. The study highlights the urgency for evidence-based, culturally sensitive, and youth-targeted interventions that align with Sustainable Development Goal 3: Good Health and Well-being, particularly target 3.9, which aims to substantially reduce deaths and illnesses from hazardous substances by 2030.