Correia, Ricardo2010-02-182010-02-182006Academy of the World Business, Marketing & Management Development Conference. 2nd. Paris, 2006. ISBN 0-9752272-1-10-9752272-1-1http://hdl.handle.net/10198/2009This paper tries to clarify the relevance of interlinking tourism activity with wine producing as a means to create reciprocal value-added. Wine routes are one of the most important and visible sides of this interlink, and what we stress in the current study are the collective action phenomena impelling the collaboration between various partners to attain all-encompassing tourism products, which enhance the effects of the wine route.engCollective actionWine routesTourismconference object