Teixeira, João PauloRomano, JoaquínPérez-Chinarro, EmilioFernandes, Paula Odete2020-04-152020-04-152019Teixeira, João Paulo; Romano, Joaquín; Pérez-Chinarro, Emilio; ,Paula O. (2019). Strategy map for protection of the biosphere reserve of the Iberian Meseta. In 33rd International Business Information Management Association Conference, IBIMA 2019. Granada. Spain. p. 4816-4825. ISBN: 978-099985512-6978-099985512-6http://hdl.handle.net/10198/21641UNESCO considered the cross-border region of the Iberian Plateau in 2015. In 2017, the project entitled "Iberian Landscape - Network of Rural Landscapes on the Border of the Douro: A Strategic Map of the Iberian Plateau" was approved by the POCTEP program of INTERREG. One of the project's actions is to develop a strategic map for this region. This paper presents the strategic map developed based on a set of challenges and a strategic vision for the region. This map was formalized in 4 strategic objectives, each one with its lines of action and a set of specific actions that support them.engCross-border territoriesIberian landscapeLocal economyRural scenarioSustainable tourismconference paper