Gonçalves, CelinaCorreia, Abel2014-01-072014-01-072010Gonçalves, Celina; Correia, Abel ( 2010). Consumer perception and behaviour retention in gyms and health clubs. In XI Congresso Nacional de Gestão do Desporto. Lagoshttp://hdl.handle.net/10198/9110The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.porBehaviourPerceptionFitnessRetentionconference object