Rodrigues, PedroAfonso, PatrícioRodrigues, CarolinaRamos, FredericoSerafini, LaísAfonso, CarlosPereira, Fernando A.2026-03-172026-03-172024Rodrigues, Pedro; Afonso, Patrício; Rodrigues, Carolina; Ramos, Frederico; Serafini, Laís; Afonso, Carlos; Pereira, Fernando A. (2024). Enhancing team engagement and notoriety for youth project tagline: strategies for gdb. In In2CoP 2024 - Conferência Internacional em Processos de Cocriação no Ensino Superior 2024http://hdl.handle.net/10198/36096The proposed action plan, of the co-creation challenge, aimed at increasing engagement and notoriety of a sports team, specifically focusing on attracting young people and diverse audiences. PROBLEM The core issue addressed is the lack of engagement leading to a decrease in relevance, motivation, and revenue streams for the team. The proposed solution includes a multi-faceted approach involving a digital marketing plan, organization of an open day, and hosting e-sports tournaments. These strategies are designed to bridge the gap between the younger population and the team, develop new revenue streams, engage e-sports players, and diversify into other sports. This initiative represents a significant step towards revitalizing the team's presence and appeal in a rapidly changingsports and entertainment landscape.engconference poster