Ribeiro, Maria IsabelFernandes, AntónioLopes, Isabel Maria2020-05-072020-05-072020Ribeiro, Maria Isabel; Fernandes, António; Lopes, Isabel Maria (2020). Digital marketing: a bibliometric analysis based on the scopus database scientific publications. In Pinto, F.; Guarda. T. (Eds.) Digital Marketing Strategies and Models for Competitive Business. Hershey, USA: IGI Global. p. 52-73. ISBN 978-1-7998-2963-8http://hdl.handle.net/10198/21928This research aimed to identify the most developed themes in the field of digital marketing from 2010 to 2019. A total of 898 publications were selected from the Scopus database from the Business, Management and Accounting and Economics, Econometrics, and Finance domains. A bibliometric analysis was carried out using VOSviewer software and the term co-occurrence technique was used. Three clusters were identified. The first cluster relates digital marketing to the changes and adaptations of society and the economy since the emergence of the internet. The second cluster relates digital marketing to information technologies, e-commerce, and consumer behavior. Finally, the third cluster relates digital marketing with markets, social media, users, tourism, and electronic word-of-mouth (e-WOM).engbook part10.4018/978-1-7998-2963-8.ch003