Ribeiro, Maria IsabelFernandes, AntónioCabo, Paula2018-07-302018-07-302018Ribeiro, Maria Isabel; Fernandes, António; Cabo, Paula (2018). Características físicas e organoléticas promotoras do consumo do mel. Revista Portuguesa de Zootecnia. ISSN 0872-7098. 3:1, p. 277-2830872-7098http://hdl.handle.net/10198/17884This research aimed to identify physical and organoleptic characteristics that promote honey consumption. A cross-sectional study was carried out, based on a non-probabilistic sample of 474 individuals. A binary logistic regression model was estimated for a significance level of 1%. The taste, color, origin and certification seal were identified as promoters of honey consumption. These characteristics explained 68.9% of honey consumption. Therefore, it is concluded that honey is a product to which the consumer recognize authenticity and innate attributes.porConsumidoresMelDeterminantesBragançaPortugaljournal article