Rodrigues, PedroAfonso, PatrícioAli, AsfandRodrigues, CarolinaRamos, FredericoSerafini, Lais FabianaAfonso, CarlosPereira, Fernando A.2026-03-162026-03-162024Rodrigues, Pedro; Afonso, Patrício; Ali, Asfand; Rodrigues, Carolina; Ramos, Frederico; Serafini, Laís; Afonso, Carlos; Pereira, Fernando A. (2024). Enhancing team engagement and notoriety for youth: strategies for gdb.In In2CoP 2024 - Conferência Internacional em Processos de Cocriação no Ensino Superior 2024. Bragança: Instituto Politécnico de Bragança. p. 96. ISBN 978-972-745-363-4978-972-745-363-4http://hdl.handle.net/10198/36081The proposed action plan of the co-creation challenge seeks to increase the engagement and visibility of a sports team, with particular emphasis on attracting young people and diverse audiences. The central issue addressed is the lack of engagement, which has resulted in declining relevance, motivation, and revenue streams for the team. The proposed solution adopts a multi-faceted approach comprising a digital marketing plan, the organisation of an open day, and the hosting of e-sports tournaments. These strategies are intended to bridge the gap between younger audiences and the team, create new revenue streams, engage e-sports players, and promote diversification into other sports. This initiative represents an important step towards revitalising the team’s presence and appeal within a rapidly evolving sports and entertainment landscape.engAttracting young peopleDigital marketingconference object