Walter, CíceroVeloso, Cláudia M.Fernandes, Paula Odete2020-04-222020-04-222017Walter, Cícero; Veloso, Cláudia M.; Fernandes, Paula O. (2017). Innovation management in micro and small commercial enterprises: an analysis of the level of innovation. In II International Congress Interdisciplinarity in Social and Human Sciences. Universidade Algarve, Faro, Portugal. ISBN 978-989-8472-82-3978-989-8472-82-3http://hdl.handle.net/10198/21774Micro and Small Enterprises (MSE), mostly the commercial MSE are considered the most dynamic and elastic forms of activity. In the economy, the foundation and development of these are important for the creation of the so-called “normal” economic environment. In the recent past, it was enough for enterprises to meet their needs in a profitable way to stay on the market, but that scenario has changed dramatically. At present it is necessary to be one step ahead towards the future, because the strategies that have worked well in the past are not guarantees of sustainable success. The key to longevity and business competitiveness lies in innovation. Accordingly, the main objective of this research was to present a conceptual model of innovation research in commercial MSE to analyse (1) the innovation level of commercial MSE, (2) how the innovation presents itself in the commercial MSE as a result of its business environments and (3) what are the determinants of innovation as a function of geographic location. This research is of particular interest to commercial MSE in developing countries, such as Brazil, given the greater relevance of innovation activities than innovation itself, and can provide subventions for the formulation of innovation policies.engMicro and small commercial enterprisesInnovationBrazilManagementconference object