Ribeiro, HumbertoCravo, Domingos2008-01-102008-01-102004Ribeiro, Humberto; Cravo, Domingos (2004). Some evidence about how corporations perceive the success in M&A. In 27º Annual Congress of the European Accounting Association. Prague.http://hdl.handle.net/10198/418URL: http://www.eiasm.org/associations/eaa/presentation.asp?id=1795 Conference URL: http://files.eiasm.org/eaa/pastconferences/2004.htmFinancial analysts, academics and media often warn about the risks inherent to Mergers & Acquisitions (M&A). In fact, failures are not uncommon in corporate M&A. Several studies concluded that M&A usually provide negative returns to the shareholders of the bidder corporations both in the short and medium terms. Other studies, using financial indicators such as return on investment (ROI), also suggested a negative performance from M&A deals. However, the success definition in M&A goes beyond the conclusions of that type of studies. After all, despite financial markets pressure, numbers are not everything in corporations’ existence. The aim of this paper is to discuss how corporate managers measure the success in M&A. We carried on a global study about M&A in Portugal, using the questionnaire methodology, which included the assessment of success by corporate managers. Some questions were made such as Hunt (1987) to make possible further comparisons between Portugal and the United Kingdom (UK). We also used some other evidence, brought by international consulting firms, to assess how much our findings could differ from other scenarios.engMergers & AcquisitionsM&A evaluationPortugalUKconference object