Cunha, Carlos R.Peres, EmanuelMorais, RaulReis, Manuel José Cabral dos Santos2010-01-202010-01-202010Cunha, Carlos R.; Peres, Emanuel; Morais, Raul; Reis, Manuel Cabral (2010). Enhancing tourism through viticulture enterprises in Douro Region: The Inov@Douro model. Communications of the IBIMA. ISSN 1943-7765. 2010, p. 1-141943-7765http://hdl.handle.net/10198/1347This paper describes a business and technological model proposal, known as Inov@Douro, intended to support and to promote competitive and sustained precision agriculture practices in the Portuguese Douro Region. Our approach is based on a distributed cooperative network, tailored to meet the specific needs of viticulture enterprises which also explore tourism as a valuable national and international business source. We present the Inov@Douro model from the knowledge generation point-of-view, intended to support the multidisciplinary concept of a cooperation approach among regional partners. This model aims to represent a new working style for this unique region. As a guideline to attain the implementation of such a model, information technology and infrastructures tools are discussed in order to promote precision agriculture practices while giving valuable and dynamic tourist information to the general public.engCooperative networksModelPrecision viticultureTourismjournal article