Gonçalves, CelinaCorreia, Abel2011-06-222011-06-222008Gonçalves, Celina (2008). Retention and dropout in gyms and health clubs. In 16th EASM Conference 2008. Heidelberghttp://hdl.handle.net/10198/5313The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.engRetentionFitnessconference object