Almeida, Cláudia RibeiroRamos, CeliaAlmeida, Maria del MarFernandes, Paula OdeteGamarra, Lucas Estrada2023-03-102023-03-102020Almeida, Cláudia; Ramos, Celia; Almeida, Maria del Mar; Fernandes, Paula O.; Gamarra, Lucas Estrada (2020). Deepening the use of social media and tourism travel behaviour. In Ramos, C.; Almeida, C.; Fernandes Paula O. (Eds.) Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector. p. 66-81. ISBN 978-179981948-6978-179981948-6http://hdl.handle.net/10198/27617The Internet has transformed people's daily lives, not only in the search of information but above all giving the possibility of buying several products and services in a quick and easy way. Social networks have emerged as the quintessential medium for sharing experiences and communicating tourist information to all players in the tourism distribution chain. Today, we can sell, search, consume, connect, and share experiences related to our travel or services on different social media platforms and some online communities that share the same interests. The focus of this chapter is to point out the use of social media along the travel process in order to understand the behaviour of tourists before, during, and after trip. Having in mind the travel decision-making process the authors prepared a questionnaire with several questions spread through Facebook and answered by 95 people. The authors present the results and main conclusions in the chapter.engbook part10.4018/978-1-7998-1947-9.ch005