Correia, RicardoCunha, ManuelaCarvalho, AidaSousa, Bruno2024-03-202024-03-202023Correia, Ricardo; Cunha, Manuela; Carvalho, Ainda; Sousa, Bruno (2023). The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities. Journal of Hospitality and Tourism Insights. ISSN 2514-9792. 7:2, p. 723-7422514-9792http://hdl.handle.net/10198/29632This study aims to assess the online presence of three Portuguese low-density territories and analyze the communication strategies employed by public and private entities within each municipality. The alignment between public and private entities within each municipality is also examined as a potential factor that could impact the effectiveness of digital communication strategies.engTourismMarketingDigital communicationjournal article10.1108/JHTI-09-2022-04222514-9806