Almendra, MárioCosta, Cláudia S.Pinheiro, Eduardo2022-02-152022-02-152021Almendra, Mário; Costa, Cláudia S.; Pinheiro, Eduardo (2021). Willingness to pay for tourism public goods: a hedonic price model. In Proceedings of the INVTUR Conference 2021. ISBN 978-972-789-724-7978-972-789-724-7http://hdl.handle.net/10198/25060The application of the hedonic price model to private attributes in several markets is relatively common (Monty & Skidmore, 2003). However, this technique's use to evaluate willingness to pay for (pure) public goods is rather limited, particularly in the tourism market. In fact, most of the beaches are important tourism resources and considered public goods. In other words, they are non-rivalry in consumption, specifically “the cost of additional users enjoying public attributes is zero”. And also non-excludability in access, i.e., “after public attributes have been provided, it is not possible to exclude those users who have not purchased the product from enjoying/suffering them” (Rigall-I-Torrent & Fluvià, 2011, p.244). In this context, the growing number of beaches’ visitors requires the engagement of governments to develop public policies capable of mitigating the adverse effects generated on these tourism resources, preserving them from the human/tourists activities (Rigall-I-Torrente & Fluvià, 2011; Alves, Rigall-I-Torrent, Ballester, Benavente, & Ferreira, 2015). In this sense, this research explores the use of hedonic price model assessing willingness to pay of visitors and evaluating the non-use value of Albufeira do Azibo, riverside beach, located in the Northeast of Portugal.engWillingness to payNon-use valueTourism public goodsHedonic modelTourism public policyconference objecthttps://doi.org/10.48528/cxdg-bq28