Lopes, Rui PedroAlrahman, Amr Abd2025-11-252025-11-2520252025http://hdl.handle.net/10198/35141This project addresses the challenge of online shoppers feeling overwhelmed by the vast array of options available on e-commerce platforms, a problem that often leads to cart abandonment and revenue losses for store owners. The proposed solution is the development of an AI-powered virtual fashion assistant capable of understanding customer preferences in real-time and suggesting curated product recommendations. By offering personalized, streamlined guidance, the assistant simplifies the journey from browsing to checkout while preserving the customer’s freedom to design a custom look. This approach not only enhances user satisfaction but also increases conversion rates and customer retention for online retailers.engFashion assistantVirtual assistantArtificial intelligenceE-commercePersonalized shoppingmaster thesis204055849