Ribeiro, Maria IsabelLopes, Isabel MariaFernandes, António2024-12-192024-12-192024Ribeiro, Maria Isabel; Lopes, Isabel Maria; Fernandes, A.J.G.(2025). Environmental awareness and sustainable consumption among Portuguese University Students from generation Z. In ICITED 2024. Springer. 859, p. 311-323978-3-031-78154-42367-3370http://hdl.handle.net/10198/30743The main objective of this research was to determine the impact of Environmental Awareness (EA) on Sustainable Consumption (SC) in Generation Z higher education students, in Portugal. Applying the convenience sampling tech nique, the questionnaires were distributed online through a Google form. The total sample consists of 565 Portuguese university students belonging to Generation Z. The IBM SPSS Statistics 29 software was used to analyze the data. Initially, a descriptive study of the data was carried out. Later, an exploratory factor analysis was used to validate the EA and the SC scales. The Cronbach’s Alpha was used to evaluate the internal consistency of the answers and a simple linear regression model was estimated to examine the impact of EA on the SC. The results of the factor analysis show that the psychometric characteristics obtained for the EA and SC scales are good, confirming the validity of both scales. The results of the study prove that EA has a positive and significant impact on SC. Furthermore, variations in SC are explained in 20.1% by variations in EA.engSustainabilityGeneration ZHigher educationjournal articlehttps://doi.org/10.1007/978-3-031-78155-1_30