Correia, RicardoVenciute, Dominyka2024-07-232024-07-232024Correia, Ricardo; Venciute, Dominyka. (Eds.). (2024). AI Innovation in Services Marketing. IGI Global. ISBN 979-8-3693-2153-9979-8-3693-2153-9http://hdl.handle.net/10198/30071engServices MarketingArtificial IntelligenceInnovationPreface - AI Innovation in Services Marketingother