Pedragosa, VeraFerreira, Gabriel Felipe NunesFerreira, AlanGonçalves, Celina2023-03-292023-03-292023Pedragosa, Vera; Ferreira, Gabriel Felipe Nunes; Ferreira, Alan; Gonçalves, Celina (2023). The impact of technology on quality and member´s behavior in different fitness business models. In Revista Andaluza de Medicina del Deporte III TAPAS: Abstracts. 16:1, S8http://hdl.handle.net/10198/28117Technology is a very important dimension to explain quality better than behaviours, in both Fitness Centres. FBs technology shows a higher explained for quality and behaviours compared to TFCs. Such results indicate technology as an explanatory dimension of quality perceptions and loyalty behaviours with different results by business model.engFitness TechnologyBusiness ModelsMembers BehaviouralResearch Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Sportsconference object