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Title: Corporate identity design Innovation
Author: Costa, Carlos Casimiro da
Fernandes, António Augusto
Medeiros, Albertina
Issue Date: 2009
Publisher: FEUP
Citation: Costa, Carlos Casimiro da; Fernandes, António Augusto; Medeiros, Albertina (2009) - Corporate identity design Innovation. In First International Conference on Integration of Design, Engineering and Management for Innovation IDEMI09. Porto, p. 160
Abstract: Corporate identity, as a tool for identifying an interactive structure trough visual depict representation in part icular, the creativity domains, where is possible to explore an innovative knowledge through systemic perspective. Innovation has origin in the exploration of creativity and in the capacity to connect the dots (Jobs, Steve), usually suspended asleep or that belong to our internal/external scenery. Most of the individuals interpret creativity as a generic procedure, something which cannot be measured or even planned. The cultural barriers and the strict structures still rooted in our traditions, increase this gap between human creative brains and the real creative production (Barreto, 2007).
Peer review: yes
Appears in Collections:AH - Resumos em Proceedings Não Indexados ao ISI/Scopus

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