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Title: Corporate identity design innovation
Author: Costa, Carlos Casimiro da
Medeiros, Albertina
Fernandes, António Augusto
Keywords: Creativity
Corporate identity
Issue Date: 2010
Publisher: Faculdade de Engenharia Mecânica da Universidade do Porto FEUP
Citation: Costa, Carlos Casimiro da; Medeiros, Albertina; Fernandes, António Augusto (2009) - Corporate identity design innovation. In First International Conference on Integration of Design, Engineering and Management for innovation IDEMI09. Porto. ISBN 978-972-752-117-3
Abstract: Corporate identity, as a tool for identifying an interactive structure trough visual depict representation in particular, the creativity domains, where is possible to explore an innovative knowledge through systemic perspective. Innovation has origin in the exploration of creativity and in the capacity to connect the dots (Jobs, Steve), usually suspended asleep or that belong to our internal/external scenery. Most of the individuals interpret creativity as a generic procedure, something which cannot be measured or even planned. The cultural barriers and the strict structures still rooted in our traditions, increase this gap between human creative brains and the real creative production (Barreto, 2007). This paper reports the concept development of the corporate identity of IDEMi09, represented by a cellular esqueme and the idealistic interaction between the areas and the total image scenario that should result in a mirror of innovation process within conference aims. An interpretation indicates that this corporate identity design, does not accomplish a static image logo, but a workable structure, sufficiently open minded to have other interpretations in bi-dimensional and tri-dimensional configuration presentation
ISSN: ISBN 978-972-752-117-3
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Appears in Collections:DAV - Artigos em Proceedings Não Indexados ao ISI/Scopus

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