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|Title:||Retention and dropout in gyms and health clubs|
|Publisher:||EASM Conference 2008|
|Citation:||Gonçalves, Celina (2008) - Retention and dropout in gyms and health clubs. In 16th EASM Conference 2008. Heidelberg|
|Abstract:||The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.|
|Appears in Collections:||DCDEF - Resumos em Proceedings Não Indexados ao ISI/Scopus|
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