Please use this identifier to cite or link to this item:
|Title:||Retention and dropout in gyms and health clubs|
|Authors:||Gonçalves, Celina Raquel Nunes|
|Publisher:||EASM Conference 2008|
|Citation:||Gonçalves, celina raquel Nunes (2008) - Retention and dropout in gyms and health clubs. In 16th EASM Conference 2008. Heidelberg|
|Abstract:||The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.|
|Appears in Collections:||DCDEF - Resumos em Proceedings Não Indexados ao ISI/Scopus|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.