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Title: Retention and dropout in gyms and health clubs
Author: Gonçalves, Celina
Keywords: Retention
Issue Date: 2008
Publisher: EASM Conference 2008
Citation: Gonçalves, Celina (2008) - Retention and dropout in gyms and health clubs. In 16th EASM Conference 2008. Heidelberg
Abstract: The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.
Peer review: yes
Appears in Collections:DCDEF - Resumos em Proceedings Não Indexados ao ISI/Scopus

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