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|Título: ||Assessing group performance with Malmquist indices: the evaluation of the brand effect in retailing|
|Autor: ||Camanho, Ana|
Vaz, Clara B.
|Palavras-chave: ||Data envelopment Analysis|
|Issue Date: ||2005|
|Citação: ||Camanho, Ana; Vaz, Clara B.(2005) - Assessing group performance with Malmquist indices: the evaluation of the brand effect in retailing. In IFORS Triennial Conference. Hawaii|
|Resumo: ||This study explores the differences in performance between two groups of grocery stores with different brands. The paper develops a Malmquist-type index to distinguish internal inefficiencies from those associated with the group (or brand) characteristics. A fundamental characteristic of the new index is to compare in a static setting.|
|Appears in Collections:||DGI - Resumos em Proceedings Não Indexados ao ISI|
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