Utilize este identificador para referenciar este registo: http://hdl.handle.net/10198/10704
Título: Balanced scorecard in SMEs – a proposal for small gas stations in Portugal
Autor: Monte, Ana Paula
Fontenete, Christiane
Palavras-chave: Balanced scorecard
Performance management and evaluation
Strategy maps
Data: 2012
Editora: World Academy of Science, Engineering and Technology
Citação: Monte, Ana Paula; Fontenete, Christiane (2012) - Balanced scorecard in SMEs – a proposal for small gas stations in Portugal. World Academy of Science, Engineering and Technology. ISSN 1307-6892. 66, 6(6), p.244 - 255.
Relatório da Série N.º: International Science Index 66;
Resumo: As current business environment is demanding a constant adaptation of companies, the planning and strategic management should be an ongoing and natural process in all kind of organizations. The use of management and monitoring strategic performance tools such as the Balanced Scorecard (BSC) have been popular; even to Small and Medium-sized Enterprises. This paper aims to investigate whether the BSC is being used in monitoring the performance of small businesses, particularly in small fuel retailers companies, which are competing in co-branding; and if not, it aims to identify its strategic orientation in order to recommend a possible strategy map for those managers that are willing to adopt this model as an alternative to traditional ones for organizational performance evaluation, which often focus only on evaluation of the organizational financial performance.
Peer review: yes
URI: http://hdl.handle.net/10198/10704
ISSN: 1307-6892
Versão do Editor: http://waset.org/publications/3645
Aparece nas colecções:ESTiG - Artigos em Revistas Não Indexados ao ISI/Scopus

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