Retention and dropout in gyms and health clubs

Gonçalves, Celina; Correia, Abel

http://hdl.handle.net/10198/5313

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Authors

Gonçalves, Celina

Correia, Abel

Abstract(s)

The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.