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Autores
Orientador(es)
Resumo(s)
Sport is constituted by a variety of activities with different purposes, concepts and cultural representations.
Before the increase of supply, Sports Federations need to understand the practitioners in relation to the several possibilities of practice and to position their sports according to their competitors.
In this context, the purpose of this study is the positioning of team federate sports (handball, basketball, roller hockey and volleyball). According to Lindon et al. (2002), it is intended to identify and analyse the distinctive features of the sport’s image which allow the practitioner to place it in relation to the others.
Descrição
Palavras-chave
Federate Sports Positioning
Contexto Educativo
Citação
Gonçalves, Celina; Correia, Abel Hermínio Lourenço (2005). The positioning of federate sports in Portugal: handball, basketball, roller hockey and volleyball. In Book of Abstracts do 13th Congress the European Association for Sport Management. Newcastle
Editora
European Association for Sport Management