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Advisor(s)
Abstract(s)
The objective of this study was to understand how positioning, expectations, well-being and satisfaction influence membership retention in fitness clubs in Portugal. We tried to answer the following question: To what extent do the positioning, perception of the service attributes by the members; the expectations, what is expected from a certain service; the well-being, pleasant being of body and mind; and the satisfaction, contentment of necessities and wishes, influence member retention in fitness clubs.
Description
Keywords
Retention Fitness Satisfation Well-being Expectation Positioning
Citation
Gonçalves, Celina; Correia, Abel; Diniz, Ana (2012) – Member’s retention in portuguese fitness clubs: the influence of expectations, positioning, well-being and satisfaction. In Abstract Book: the 20th Conference of the European Association for Sport Management (EASM). Aalborg
Publisher
European Association for Sport Management